AI-native homecare marketplace
On-demand care, powered by local carers. One request, one vetted carer, full context — in minutes, not days.
We launch one borough at a time. Join the founding cohort in yours.
The problem — try it yourself
This happens thousands of times a day across the UK. Press the buttons. Feel the difference.
The broken market
Every dot below is a care agency. Watch what happens when a platform arrives.
UK home care market, annually
registered services, up 46% in five years
technology market leaders
The fragmentation is not a bug. It is the system. And it is the opportunity.
Live product demo
This is the real flow a family goes through. No screenshots, no mockups — use the phone on the right and book a (simulated) carer yourself.
Every visit feeds the matching engine. The hundredth booking is better than the first. The ten-thousandth is better still.
New request
Searching nearby
Matched · 96% fit
Confirmed
They receive an AI care brief before they knock. You receive a handover note after they leave. Rebook them in one tap.
AI-powered operations
AI verifies ID, extracts credentials, flags inconsistencies, routes DBS checks and risk-scores applicants. Weeks become days.
Carers are scored on needs, skills, proximity, availability and performance history — the right person, not the nearest one.
AI care briefs before each visit, structured check-ins during, and automatic handover notes after.
Audit-ready logs, anomaly detection, training-update alerts and safeguarding prompts. CQC-ready by default.
A closed loop. All data feeds back. The system learns with every visit.
For carers
Agencies typically keep around 45% of what families pay. On Local Carers, you keep 85%. Drag the sliders.
Onboard in days, not weeks. Arrive prepared with an AI brief before every visit. Build a roster of regular clients who rebook you — not whoever the rota spits out.
Join as a founding carerYour weekly earnings
more in your pocket, per year, for the same work
Illustrative comparison based on typical UK agency commission structures. Actual agency splits vary. Local Carers platform fee: 15%.
Why now
Demand is rising while supply shrinks. When carers are scarce, fast matching is not a convenience — it is survival.
CQC is tightening on missed visits and safeguarding. Audit-ready data is becoming a compliance requirement, not a nicety.
What was experimental two years ago now works reliably in production. The capability has arrived.
13,700+ agencies, zero leaders. The category is wide open for whoever earns trust at scale first.
Investor thesis
A short brief for evaluators who want the depth behind the page. No projections, no fabricated traction — just the reasoning.
Inevitability
Nearly every consumer-facing service has been reorganised around software. Homecare has not. It remains a phone-and-spreadsheet industry of thousands of small agencies, none of which has the capital or the engineering to consolidate it.
It is also a market where trust, reliability and continuity compound. Whoever earns them first, at scale, becomes very hard to displace. That is the opportunity — and it is still open.
Business model
Local Carers is a platform business with more than one source of demand and a transparent fee on the care it coordinates. Carers keep the majority of what they earn.
The important part is the shape of it: our cost structure improves with volume. The incumbents' does not.
Vision
We would rather be indispensable in one place than thin across many. We prove the model in a single market until it is genuinely reliable, then expand with discipline rather than chase a land-grab.
We start in the UK, with international expansion to follow as the model and the regulatory groundwork allow. The goal is a single trusted layer for homecare.
Founding cohort
We launch one borough at a time. Tell us who you are and we will reach out when we go live where you are.